<h2 style="margin-left:0;color:#0150b5 !important;margin-bottom:0.6rem;margin-top:0;" id="women-in-the-us-are-taking-charge-of-their-financial-future">Women in the U.S. are Taking Charge of Their Financial Future</h2><p style="margin-left:0;">Gender inequality continues to persist in the US labor market, with men still outpacing women in terms of both outcomes and pay. But our brand new survey of 1,000 women in the US has found that women are taking the lead when it comes to financial management, and showing increased confidence around investing. Let's delve into the results for a deeper understanding.</p><h2 style="margin-left:0;color:#0150b5 !important;margin-bottom:0.6rem;margin-top:2.25rem;" id="women-are-taking-the-lead-when-it-comes-to-financial-management">Women are taking the lead when it comes to financial management</h2><figure class="table"><table style="width:100%;max-width:975px;border-collapse:collapse;border-spacing:0;table-layout:fixed;margin:1rem 0 1.2rem;"><tbody><tr><td style="width:140px;vertical-align:top;padding:0.2rem 1rem 0.2rem 0;"><figure class="image" style="margin:0;text-align:left;width:116px;"><figcaption></figcaption><img style="display:block;width:116px;max-width:116px;height:auto;margin:0;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/qdnpl5guqc2wmnzlletsjw-1_circle_bar_1.gif?v=4fdd71c0" alt="1_Circle_Bar_1"></figure></td><td style="vertical-align:top;padding:0.2rem 0 0.2rem 0.25rem;"> <h3 style="margin-left:0;color:#0150b5 !important;margin:0 0 0.35rem;">Strong financial management</h3><p style="margin-left:0;color:#e62d1b !important;font-size:2.2rem;line-height:1;margin:0.1rem 0 0.4rem;"><strong>50%</strong></p><p style="margin-left:0;margin:0;">said they have a checking account, credit and debit card, medical insurance, savings account, mortgage, and 401k</p></td></tr></tbody></table></figure><figure class="table" style="width:100%;"><table style="width:100%;max-width:975px;border-collapse:collapse;border-spacing:0;table-layout:fixed;margin:1rem 0 1.2rem;"><tbody><tr><td style="width:140px;vertical-align:top;padding:0.2rem 1rem 0.2rem 0;"><figure class="image" style="margin:0;text-align:left;width:116px;"><figcaption></figcaption><img style="display:block;width:116px;max-width:116px;height:auto;margin:0;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/3ypdfrrfrx2d_bgphalckq-1_circle_bar_2.gif?v=fca06e5b" alt="1_Circle_Bar_2"></figure></td><td style="vertical-align:top;padding:0.2rem 0 0.2rem 0.25rem;"> <h3 style="margin-left:0;color:#0150b5 !important;margin:0 0 0.35rem;">Growing in confidence</h3><p style="margin-left:0;color:#e62d1b !important;font-size:2.2rem;line-height:1;margin:0.1rem 0 0.4rem;"><strong>69%</strong></p><p style="margin-left:0;margin:0;">said they would rate their current financial knowledge as either average or good</p></td></tr></tbody></table></figure><figure class="table" style="width:100%;"><table style="width:100%;max-width:975px;border-collapse:collapse;border-spacing:0;table-layout:fixed;margin:1rem 0 1.2rem;"><tbody><tr><td style="width:140px;vertical-align:top;padding:0.2rem 1rem 0.2rem 0;"><figure class="image" style="margin:0;text-align:left;width:116px;"><figcaption></figcaption><img style="display:block;width:116px;max-width:116px;height:auto;margin:0;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/yfsxndp-qugtfbu7ypxmjq-1_circle_bar_3.gif?v=e5fb7cd8" alt="1_Circle_Bar_3"></figure></td><td style="vertical-align:top;padding:0.2rem 0 0.2rem 0.25rem;"> <h3 style="margin-left:0;color:#0150b5 !important;margin:0 0 0.35rem;">Taking charge with investing</h3><p style="margin-left:0;color:#e62d1b !important;font-size:2.2rem;line-height:1;margin:0.1rem 0 0.4rem;"><strong>73%</strong></p><p style="margin-left:0;margin:0;">of women say they invest their own money and believe they have more investing knowledge than their peers</p></td></tr></tbody></table></figure><h2 style="margin-left:0;color:#0150b5 !important;margin-bottom:0.6rem;margin-top:2.25rem;" id="younger-generations-are-leading-the-way">Younger generations are leading the way</h2><p style="margin-left:0;">When filtering responses by age, we found a clear shift in confidence in how younger women approach their finances:</p><figure class="table"><table style="width:100%;max-width:975px;border-collapse:separate;border-spacing:2rem 1rem;margin:1.25rem auto;"><tbody><tr><td style="vertical-align:top;padding:0.4rem 0.75rem 0.4rem 0;"><figure class="image" style="margin:0 0 0.4rem 0;text-align:left;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/na2t8hwdtecv3mdxxf_ruw-2_horizontalgraph_blue1.gif?v=4e7e2b85" alt="2_HorizontalGraph_Blue1" width="262"></figure><p style="margin-left:0;margin:0.2rem 0 1rem;">of 25- to 34-year-olds would describe their knowledge as "excellent"</p><figure class="image" style="margin:0 0 0.4rem 0;text-align:left;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/lhxnijf3ssyrfgtyevm2_a-2_horizontalgraph_blue2.gif?v=d3e71315" alt="2_HorizontalGraph_Blue2" width="262"></figure><p style="margin-left:0;margin:0.2rem 0 1rem;">of 25- to 34-year-olds say they know a lot more than peers about investing</p><figure class="image" style="margin:0 0 0.4rem 0;text-align:left;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/hyj9dw5pr72lq1tx62csxg-2_horizontalgraph_blue3.gif?v=c700a14a" alt="2_HorizontalGraph_Blue3" width="262"></figure><p style="margin-left:0;margin:0.2rem 0 1rem;">of 25- to 34-year-olds say they feel very comfortable asking for help</p></td><td style="vertical-align:top;padding:0.4rem 0 0.4rem 0.75rem;"><figure class="image" style="margin:0 0 0.4rem 0;text-align:left;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/un3zvapeq0c8rgnlt-0hgq-2_horizontalgraph_red1.gif?v=e6f3ec06" alt="2_HorizontalGraph_Red1" width="262"></figure><p style="margin-left:0;margin:0.2rem 0 1rem;">of 55- to 65-year-olds would describe their knowledge as "excellent"</p><figure class="image" style="margin:0 0 0.4rem 0;text-align:left;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/q7txnrryqwy8sh-f_r_aba-2_horizontalgraph_red2.gif?v=55ddca78" alt="2_HorizontalGraph_Red2" width="262"></figure><p style="margin-left:0;margin:0.2rem 0 1rem;">of 55- to 65-year-olds say they know a lot more than peers about investing</p><figure class="image" style="margin:0 0 0.4rem 0;text-align:left;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/6wd-6bqetyylhvb0cl2dja-2_horizontalgraph_red3.gif?v=a7c1e742" alt="2_HorizontalGraph_Red3" width="262"></figure><p style="margin-left:0;margin:0.2rem 0 1rem;">of 55- to 65-year-olds say they feel very comfortable asking for help</p></td></tr></tbody></table></figure><figure class="image" style="margin:0 0 0.5rem 0;text-align:center;"><figcaption></figcaption><img src="-/media/4692DEAF9C0E4543A0CE1F481CEE8078.ashx?h=144&amp;w=975" alt=""></figure><p style="margin-left:0;"><strong>Women in the younger generation overall have greater education, and the delay in the age of first marriages means women are building their lives independently for longer. This leads to greater knowledge and confidence when it comes to their personal financial matters.</strong></p><p style="margin-left:0;"><strong>Tracy Bell, Director of Equity Investment Strategies at First Horizon Advisors, Inc.</strong></p><figure class="image" style="margin:0 0 0.5rem 0;text-align:center;"><figcaption></figcaption><img src="-/media/A825C6AA12F24F2CAEC6438791C93CF5.ashx?h=144&amp;w=975" alt=""></figure><h2 style="margin-left:0;color:#0150b5 !important;margin-bottom:0.6rem;margin-top:2.25rem;" id="women-understand-their-financial-strengths">Women understand their financial strengths</h2><p style="margin-left:0;">Our survey found women have a clear understanding of their financial strengths and characteristics, citing the top five strengths as:</p><figure class="table"><table style="width:100%;max-width:975px;border-collapse:separate;border-spacing:1.75rem 1.35rem;margin:1.4rem auto;"><tbody><tr><td style="vertical-align:top;padding:0.8rem 1.1rem;text-align:center;"><figure class="image" style="margin:0 auto 0.5rem;text-align:center;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0 auto;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/inv3zi4gs6gyvtknmzwv5q-3_icon1_bank.gif?v=2148d412" alt="3_Icon1_Bank" width="102"></figure><p style="margin-left:0;text-align:center;"><strong>44%</strong></p><p style="margin-left:0;text-align:center;">Avoiding late payments</p></td><td style="vertical-align:top;padding:0.8rem 1.1rem;text-align:center;"><figure class="image" style="margin:0 auto 0.5rem;text-align:center;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0 auto;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/uzel7ag0snkzmcycaw_roa-3_icon2_cash.gif?v=3b82e1d1" alt="3_Icon2_Cash" width="102"></figure><p style="margin-left:0;text-align:center;"><strong>43%</strong></p><p style="margin-left:0;text-align:center;">Keeping track of finances</p></td><td style="vertical-align:top;padding:0.8rem 1.1rem;text-align:center;"><figure class="image" style="margin:0 auto 0.5rem;text-align:center;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0 auto;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/aqojiqibtkqglfje9kxwcq-3_icon3_stopwatch.gif?v=c2400e27" alt="3_Icon3_Stopwatch" width="97"></figure><p style="margin-left:0;text-align:center;"><strong>42%</strong></p><p style="margin-left:0;text-align:center;">Paying bills ahead of time</p></td></tr></tbody></table><table style="width:100%;max-width:975px;border-collapse:separate;border-spacing:1.75rem 1.35rem;margin:1.4rem auto;"><tbody><tr><td style="vertical-align:top;padding:0.8rem 1.1rem;text-align:center;"><figure class="image" style="margin:0 auto 0.5rem;text-align:center;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0 auto;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/nvgegnlvs8-dnx4bjdae_a-3_icon4_arrowcircle.gif?v=9b46450f" alt="3_Icon4_ArrowCircle" width="103"></figure><p style="margin-left:0;text-align:center;"><strong>41%</strong></p><p style="margin-left:0;text-align:center;">The ability to think long-term</p></td><td style="vertical-align:top;padding:0.8rem 1.1rem;text-align:center;"><figure class="image" style="margin:0 auto 0.5rem;text-align:center;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0 auto;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/6-li-hrtt6e9uakul3dblw-3_icon5_document.gif?v=fb0af134" alt="3_Icon5_Document" width="211"></figure><p style="margin-left:0;text-align:center;"><strong>40%</strong></p><p style="margin-left:0;text-align:center;">The ability to create budgets</p></td></tr></tbody></table></figure><h2 style="margin-left:0;color:#0150b5 !important;margin-bottom:0.6rem;margin-top:2.25rem;" id="women-know-where-they-need-to-improve-when-it-comes-to-financial-knowledge">Women know where they need to improve when it comes to financial knowledge</h2><p style="margin-left:0;">When asked "in which areas would you like to improve," women responded:</p><figure class="table"><table style="width:100%;max-width:975px;border-collapse:separate;border-spacing:2rem 1rem;table-layout:fixed;margin:1.4rem auto;"><tbody><tr><td style="width:50%;vertical-align:top;padding:0.4rem 0.75rem;text-align:center;"><figure class="image" style="margin:0 auto 0.4rem;text-align:center;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0 auto;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/drol9zrss3cx6ematcjrsa-4_horizontalgraph_1.gif?v=5ab7a014" alt="4_HorizontalGraph_1" width="262"></figure><p style="margin-left:0;text-align:center;margin:0.2rem 0 1rem;"><span style="color:#e62d1b;"><strong>50%</strong></span> how to save money</p><figure class="image" style="margin:0 auto 0.4rem;text-align:center;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0 auto;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/yaxslrqds1yqo8alxlfkwg-4_horizontalgraph_2.gif?v=3c436f06" alt="4_HorizontalGraph_2" width="262"></figure><p style="margin-left:0;text-align:center;margin:0.2rem 0 1rem;"><span style="color:#e62d1b;"><strong>45%</strong></span> investing</p><figure class="image" style="margin:0 auto 0.4rem;text-align:center;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0 auto;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/zzximjzqqv61wkpt_m4svq-4_horizontalgraph_3.gif?v=8d328924" alt="4_HorizontalGraph_3" width="262"></figure><p style="margin-left:0;text-align:center;margin:0.2rem 0 1rem;"><span style="color:#e62d1b;"><strong>42%</strong></span> their children’s future</p></td><td style="width:50%;vertical-align:top;padding:0.4rem 0.75rem;text-align:center;"><figure class="image" style="margin:0 auto 0.4rem;text-align:center;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0 auto;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/c2qgnpsgro2vda_0p2iolq-4_horizontalgraph_4.gif?v=638f7c1c" alt="4_HorizontalGraph_4" width="262"></figure><p style="margin-left:0;text-align:center;margin:0.2rem 0 1rem;"><span style="color:#e62d1b;"><strong>47%</strong></span> retirement planning</p><figure class="image" style="margin:0 auto 0.4rem;text-align:center;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0 auto;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/egz2xvnmt8uqiuajul75xw-4_horizontalgraph_5.gif?v=2bbdcff7" alt="4_HorizontalGraph_5" width="262"></figure><p style="margin-left:0;text-align:center;margin:0.2rem 0 1rem;"><span style="color:#e62d1b;"><strong>45%</strong></span> budgeting</p><figure class="image" style="margin:0 auto 0.4rem;text-align:center;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0 auto;" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/k0scmlliroukkeldr6_byq-4_horizontalgraph_6.gif?v=e866b4e2" alt="4_HorizontalGraph_6.gif" width="262"></figure><p style="margin-left:0;text-align:center;margin:0.2rem 0 1rem;"><span style="color:#e62d1b;"><strong>33%</strong></span> investing in cryptocurrency</p></td></tr></tbody></table></figure><h2 style="margin-left:0;color:#0150b5 !important;margin-bottom:0.6rem;margin-top:2.25rem;" id="about-the-first-horizon-survey">About the First Horizon survey</h2><figure class="image" style="margin:0 0 0.5rem 0;text-align:center;"><figcaption></figcaption><img src="-/media/C137FFC32A5848CC8084E7606622B724.ashx?h=113&amp;w=975" alt=""></figure><p style="margin-left:0;"><strong>Our survey looked at financial management and confidence among women in the US. The total sample size was 1,000 and focused on women in the Southeast region of the United States.</strong></p><figure class="table"><table style="width:100%;max-width:975px;border-collapse:collapse;border-spacing:0;margin:0.95rem auto;"><tbody><tr><td style="width:70px;vertical-align:top;padding:0.25rem 0.75rem 0.25rem 0;"><figure class="image" style="margin:0 0 0.2rem 0;text-align:left;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/pvyctdjztduz1v0km_xcva-respondent-age.png?v=8a45f2ca" alt="Respondent-age" width="50"></figure></td><td style="vertical-align:top;padding:0.25rem 0 0.25rem 0.2rem;"><p style="margin-left:0;"><strong>Respondents were aged between 25 and 65.</strong></p></td></tr></tbody></table></figure><figure class="table"><table style="width:100%;max-width:975px;border-collapse:collapse;border-spacing:0;margin:0.95rem auto;"><tbody><tr><td style="width:70px;vertical-align:top;padding:0.25rem 0.75rem 0.25rem 0;"><figure class="image" style="margin:0 0 0.2rem 0;text-align:left;"><figcaption></figcaption><img style="display:block;max-width:100%;height:auto;margin:0" src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/10_0zl6otuei9xiguyetcq-respondent-earn.png?v=1c31f533" alt="Respondent earn.png" width="50"></figure></td><td style="vertical-align:top;padding:0.25rem 0 0.25rem 0.2rem;"><p style="margin-left:0;"><strong>Respondents earned at least $75k per year.</strong></p></td></tr></tbody></table></figure><figure class="image" style="margin:0 0 0.5rem 0;text-align:center;"><figcaption></figcaption><img src="https://fhb-p-001.sitecorecontenthub.cloud/api/public/content/j9wcgxtqscq_z3fkaomrjg-fh_oneline.png?v=ca42c022" alt="FH_OneLine" width="250"></figure><p style="margin-left:0;text-align:center;">© 2026 First Horizon Bank. Member FDIC.</p><p style="margin-left:0;">Insurance Products, Investments &amp; Annuities: Not A Deposit | Not Guaranteed By The Bank Or Its Affiliates | Not FDIC Insured | Not Insured By Any Federal Government Agency | May Go Down In Value</p><p style="margin-left:0;text-align:center;">Insurance Products and Annuities: May be purchased from any agent or company, and the customer’s choice will not affect current or future credit decisions.</p><p style="margin-left:0;text-align:center;">First Horizon Advisors is the trade name for wealth management products and services provided by First Horizon Bank and its affiliates. Trust services and financial planning provided by First Horizon Bank. Investment management services, investments, and annuities available through First Horizon Advisors, Inc., member FINRA, SIPC, and a subsidiary of First Horizon Bank. Arkansas License #416584. Insurance products available through First Horizon insurance services, Inc. (”FHIS”), a subsidiary of First Horizon Bank. Arkansas License #100102095. First Horizon Advisors, Inc., FHIS, and their agents may transact insurance business or offer annuities only in states where they are licensed or where they are exempted or excluded from state insurance licensing requirements. First Horizon Advisors does not offer tax or legal advice. You should consult your personal tax and/or legal advisor concerning your individual situation.</p>

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Women are taking the lead when it comes to financial management..

Women in the U.S. are Taking Charge of Their Financial Future

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