Erin Pryor
Executive Vice President & Chief Marketing and Experience Officer
Erin Pryor is executive vice president and chief marketing and experience officer for First Horizon Corporation, overseeing corporate-wide marketing, client experience, product and omnichannel enablement. She leads a team responsible for developing and executing strategies that drive the bank's brand presence, performance marketing, customer engagement and product management.
With over 20 years of experience across the finance, banking and media industries, Pryor has a proven track record of success in organizations ranging from start-ups to Fortune 100 companies. Prior to joining First Horizon, she directed the brand and go-to-market strategy for USAA Bank.
Pryor is actively involved in various industry associations and is a sought-after speaker on topics related to marketing strategy, the shifting CMO role and women in leadership. Her expertise lies in transforming marketing strategy, optimizing marketing operations and enhancing client experiences through innovative approaches.
Pryor holds a Bachelor of Arts degree in communications and journalism from Southern Methodist University. Additionally, she has completed certification in Finance for Executives from Kellogg, Leading Strategic Growth from Columbia Business School, and Artificial Intelligence: Implications for Business Strategy from MIT Sloan School of Management.
